JOYOU — beauty brand / visual identity & product direction within an existing brand system JOYOU — beauty brand / visual identity & product direction within an existing brand system JOYOU — beauty brand / visual identity & product direction within an existing brand system JOYOU — beauty brand / visual identity & product direction within an existing brand system JOYOU — beauty brand / visual identity & product direction within an existing brand system JOYOU — beauty brand / visual identity & product direction within an existing brand system
I create visual solutions that help brands communicate clearly and confidently.
JOYOU
Joyou
Development of visual communication within an existing brand system
Collaboration with the JOYOU brand within an existing brand guideline and an extensive product line. The goal was to develop the visual communication without stepping outside the established framework — maintaining brand integrity while introducing a sense of visual renewal. The work was based on analyzing the existing system and finding solutions that naturally extend the visual language, making it more contemporary and flexible.
Maintaining a balance between consistency and development.
Each solution is integrated into the existing brand system.
A project often starts with a simple message. I’m open to ideas, collaboration and communication.
Inga Zinovjeva
Visual communication
Feel free to write anytime — whether you have a clear idea or just a direction in mind.
If you have any questions or have already come up with a project idea, please don’t hesitate to get in touch with me — that’s where we’ll start.
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