visual communication

Inga Zinovjeva

The design should not be overwhelming, but should function effectively and seamlessly.

Our work is not driven by style for style’s sake, but by a careful approach to the task at hand and to the individual.

I have been working in graphic design and visual identity for over 20 years. I create packaging, catalogues and brand materials for projects where taste, clarity and a sense of proportion are key.

About

Design isn’t about form.
It’s about the impression it leaves.

A smooth and comfortable process

Well-thought-out visual communication

Good taste

Quality

I work with projects and teams that value:

Who I work with

A respectful and seamless collaboration process

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We work until we achieve a result that truly satisfies

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A calm, clear visual language

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Attention to detail and precision in execution

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Design tailored to the task, not to a particular style

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How we work

Graphic design
Visual identity
Typography
Packaging
Working with printed materials
Developing visual brand systems

Skills

Where required, I take a holistic approach to projects and provide long-term support.

Visual identity
Packaging
Catalogues and printed materials
Brand assets and visual

What I do

These aren’t so much styles as a certain mood that helps you find a balance.

In my work, I am drawn to Japanese restraint and purity, French lightness, the rhythm and ornamentation of Moroccan motifs.

I can tweak and refine the design as much as it takes until it ‘clicks’—until it feels natural, precise and convincing.

My approach is based on dialogue and being attentive to how things feel. It is important not to impose a solution, but to develop the client’s idea into a coherent visual system.

Approach